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About me

  • Over 10 years of experience in product UI/UX design with hands-on experience with the entire design process from uncovering customer needs and pain points, contributing to the strategy and vision, and delivering well-crafted, scalable, and inclusive design solutions.
  • Passionate about solving problems through design supported by my strong interpersonal skills, relationship building & stakeholder management skills, and seeing how those solutions influence the world we live in.
  • Extensive experience in designing for enterprise applications, web apps, websites, mobile apps, and other touchpoints, with a deep understanding of responsive design and WCAG 2.0/2.1 guidelines.

  • Practices

    • HCD principles
    • Problem-solving
    • Product design
    • Agile & lean UX

    Research

    • User research
    • Usability testing
    • Personas & archetypes
    • Design workshops
    • Service design

    Design

    • User journey map
    • wireframes to hi-fi prototypes
    • Rapid prototyping
    • Interaction design

    Code

    • HTML / CSS / JS
    • Code semantics
    • 8pt grid systems
    • Accessibility WCAG 2.0/2.1

    Manage

    • Design Ops
    • Design systems
    • Design sprints
    • Managed design team and improved productivity by setting up design ops with metrics to measure alongside lean design process. Implemented agile design practices to support design sprints.
    • Led several design projects from inception to execution, working closely with research and product teams, as well as senior stakeholders. The range of complexity include building first of its kind concept products from ideation, reimagining age-old systems, mobile design solutions for complex web-app systems and more.
    • Tackled large, complex, and business-critical projects by proactively engaging with key stakeholders to find innovative solutions that meet the user, technology, and business needs.
    • With the help of strong technical understanding and design acumen, developed stable, versatile and reusable design system components to support quicker development and maintain consistency in designs across the various products.
    • Mentored and coached several stakeholders across the business apart from designers about the experience design principles and best practices across the industry to help develop their skills and expertise.

  • Product Design, Manager — FrankieOne, Melbourne (Oct 2018 – Present)

    • Managed a team of 3 designers and created quarterly chapter goals (OKRs) by liaising with product and engineering teams to support 100% of the product delivery roadmap.
    • Increased productivity of the design team with a new Design Ops practice that included guidelines on craft, process and people to deliver quality results.
    • Formulated design strategy for 2 functionally complex products to increase the customer satisfaction rate and also to support the sales team to win some of the key potential customer deals.

    Senior Digital Experience Designer — AIA Australia, Melbourne (Oct 2018 – Present)

    • Led and delivered quality designs for several large, complex projects across various core offerings such as Group insurance, AIA Vitality, Retail insurance, Automation, and AIA Health insurance and solved critical problems by ensuring proposed solutions balances user needs, business strategy, and technical constraints.
    • Worked with the cross-functional teams to understand the Product Design vision and direction and collaborated with key stakeholders such as design researchers, service designers, product owners, peer UX designers, solution architects, and developers to ensure experiences are usable, feasible, and viable.
    • Managing a team of designers to deliver consistent and high-quality designs for large-scale initiatives and business-critical projects.
    • Mentored other designers by proactively offering design feedback, sharing your thoughts and domain knowledge, and helping others develop their skills and expertise.
    • Represented AU/NZ region to support the strategic initiative from the global team to build design systems which would enable efficient and consistent delivery of designs as well as build of digital interfaces across AIA globally with the help of reusable components.

    Product Designer — HROnboard, Melbourne (Jul 2017 – Present)

    • Led and owned the product design for their new product, “Welcomes”. Reframed and improved the user journey experience of the existing concept and helped the team to launch the product successfully into the market.
    • Influenced the key stakeholders and made design decisions based on user research validated data. Initiated user testing best practices apart from quantitative insights from analytics.
    • Formulated a flexible and effective product design process (end to end) for any aspect of the product, be it small feature or the whole product. Process incorporated Lean UX methods within a collaborative, agile driven environment.
    • Established React JS based Design Systems with extensive documentation, guidelines and other best practices. Standardised design principles across the product for cross-functional teams to understand and collaborate throughout the implementation process.

    Senior UX Designer — Unico Systems, Melbourne (Nov 2015 – Jul 2017)

    • Responsible for UI and UX for multiple projects. Worked either in a design team or autonomously depending upon project needs.
    • Engaged with cross-functional project stakeholders to establish design direction that meet market requirements while balancing user needs with technical capabilities.
    • Conducted numerous usability testing sessions, surveys, and customer interviews in several projects to validate user-centric design decisions.
    • Some of the key projects include,
      • Gather My Crew - Worked with the product team from concept to market for a Task management app for community dealing with illness.
      • Sherpa - Collaborated with several designers and worked on improving several features of this end-to-end HR product based on user research and testing data.
      • PWC - Worked in a design team from concept to market for AI based e-commerce platform.
      • Telstra Air (Business) - Worked as sole product designer in developing the user journey for B2B Telstra Air product from concept to market.
      • Telstra (IOS app) - Collaborated with Telstra Digital design team to create consumer based status notification app.
      • Optus Business - Worked as a visual designer for a big data visualisation product.

    Product & UX Architect — MySolarToolkit.com, Melbourne (Oct 2014 – Nov 2015)

    • Led product design development entirely from research to final production. Established core UX and development strategies including usability inspection, user testing, and user research.
    • Authored key functional and UX documents such as journey mapping, information architecture, prototypes to support product design to incorporate mobile-first and intuitive experience.

    Product Manager & UX Designer — Solar eCRM, Melbourne (Jan 2013 – Oct 2014)

    • Defined and oversaw the entire product lifecycle from concept to end-of-life, including business plan, market segments/analysis (MRD), product/functional requirements (PRD), complete user experience, feature prioritization, release planning, deployment and support needs.
    • Shaped end to end user experience while driving KPIs by designing new product features and improve usability of existing interface. Designed user interface (UI) and documented style guide to improve development team’s efficiency and to unify platforms.

    Product UI/UX Designer — Solar eCRM, Melbourne (May 2012 – Jan 2013)

    • Collaborate cross-functionally with Tech, Sales, Dev teams in order to define the product and design solutions aimed at helping business retailers quantify savings potential for their clients.
    • Responsible for UX & front end development, created prototypes/wireframes to provide expertly crafted IA, IxD & UX design documentation and delivered user centric usable & feasible design. Solved design problems using usability testing and internal/external user research.

    Sales & Operations Analyst — Optus Business Partner, Melbourne (Sep 2009 – Apr 2012)

    • Designed and helped to develop internal sales audit system by integrating Salesforce enhancements to monitor deals, improve communications with clients and increase efficiency of sales teams

    Other Experience

    • Freelance Designer - 2009 -2012
    • Creative Intern, Ogilvy & Mather - Jan – Mar 2011

  • UI/UX Stack

    Figma, Adobe XD, Sketch, Invisionapp, Zeplin, Axure, Adobe CC, User Zoom, Google Analytics, Mixpanel, Hotjar

    Tech Stack

    HTML5, CSS3, React JS, JavaScript, jQuery, PHP, SQL, Drupal, Wordpress

    Product essentials

    Jira, Confluence, Trello, Clickup, BitBucket, Office essentials

  • Degrees

    • Master of Business Information Technology - RMIT University, 2010
    • Master of Commerce - RMIT University, 2011
    • Bachelor of Engineering Computer Science - Anna University, 2009
    • Diploma in Digital Arts - OPAL ‘D’ Next Studios, 2005

    Certifications

    • Minted Manager Foundation Accelerator - The Mintable, 2022
    • Built on behaviour Bootcamp - Hardhat, 2021
    • Scrum Master training - Scaled agile, 2021
    • Inclusive Design - Vision Australia, 2020
    • Web Development Certifications - OPAL ‘D’ Next Studios, 2007