directions

Approach

This section talks about my approach or UX process in various projects.

New concept for a traditional insurance market

There are so many things to consider when we start to design a whole new concept for a traditional mindset users.

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Redesigning for a complex requirement

Keeping design simple is important but if the design doesn't fit the purpose, then the same design becomes complex for the requirement.

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PDF forms and claims automation

User experience is not always about fancy UI. It is about solving user's problems which may not involve any digital UI.

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My journey with Welcomes

A quick case study to understand how important is a design process in rapid product development lifecycle.

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Building Design Systems

Why is design system so important in a rapid agile environment and how difficult is it to build one.

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